Enterprising pupils at Eden Girls’ Leadership Academy, Birmingham have been commended for the launch of a sustainable tote bag business.
The group of creative Year 10 pupils have been developing important business skills through their newly-formed ‘Positote’ enterprise, which designs, manufactures and sells bespoke handmade tote bags emblazoned with inspirational quotes and messages of positivity.
The girls’ venture, which was launched with the support of the Young Enterprise charity, has been awarded the Young Enterprise ‘Creativity’ award after the young entrepreneurs delivered a business pitch to judges at the Birmingham Chamber of Commerce.
Pupils opened their pitch by explaining their business concept, sharing their sustainability credentials and showcasing their products – a range of ready-made stylish tote bags featuring uplifting messages. To appeal to a wider market, customers are able to request custom-made designs, which celebrates Positote’s mantra of promoting individuality.
Through the venture, pupils have not only crafted their entrepreneurial talents, but have gained valuable experience in sales and marketing. Product sales have grown exponentially as a result of their eye-catching and impactful marketing campaigns and their creative use of Instagram to attract new customers.
Speaking about the how she has personally benefited from the enterprise, pupil Rumaisah said:
“By taking part within this business I have acquired many key aspects of a marketer, such as being a good communicator and taking the initiative while also maintaining a prospect of teamwork and unity.”